Heart of Haro

by Janet Bressler-Bilenky



How do I begin to write about new exhibitor Haro- a legendary company that already has not one, but two coffee table books documenting their history? “Haro Bikes - The Rise of BMX Freestyle - Volume 2 - 1987 - 1993” joins “Haro Bikes - The Rise of BMX Freestyle - Volume 1 - 1978 - 1986”. The books are available separately or together in a slip-cased set from the Haro Bikes website. For decades, Bob Haro has been known as a visionary, a trailblazer, a champion and a star. 


Best bet is to focus on the present- What Haro Bikes isdoing now, and what can we expect to see from them at the 2017 Philly Bike Expo and in the future. 


Under the current leadership, Haro Bikes is once again dominating the BMX world by sponsoring talented freestylers and at the same time branching out into MTB with a full line of mountain bike models and sponsorships of winning downhill riders.


From walking bikes they call “Prewheelz” for the littlest ones, through kids’ bikes as feature-laden as those for grown-ups, to their wide range of BMX and MTB frames, complete bicycles, and components, Haro Bikes has a whole lot to offer. It’s been 40 years since Bob Haro first started riding dirt bikes, and the company that continues to bear his name will always strive to live up to his legacy.